The advertisers are coming!

31 May

Gird your loins, pinners! Brands are catching on to the social network, and are scheming to turn it into yet another fantastic opportunity to sell you their stuff.

As Jezebel and Forbes report, retailers have been slow to catch on to the “new” social network. But big companies are now making up for lost time.

The lack of brands on the network has always surprised me; the site is, in essence, a shrine to consumerism. People post things they want and things they have, and encourage each other to buy more out of envy and a need for an insane level of domestic “perfection”.

Apparently, Pinners are an unusually affluent group just waiting to burn their money. Jezebel shares, “Pinterest users have money to burn; most of them have a healthy household income between $50,000 and $70,000.” What? I guess that explains all the DIY pillowcase dresses and links to frugal living blogs.

How can we fight these advertisers? Do not repin them, and leave snarky comments when they post something obviously self-promotional. In essence, treat them like Pinfuriating treats mommy bloggers: show no mercy.

Jezbel writer Erin Ryan shares my feelings on the expanding presence of brands on Pinterest:

“This makes me inordinately sad. I visit Pinterest for the mental break from the constant barrage of ads that characterizes my daily existence as an urban dwelling pop culture participating American. I just wanna float mindlessly on the sea of twee! I don’t want a sales pitch!”

I, a (quasi) innocent pinner, do not want my gleeful scrolling interrupted by the creeping leeches that are brands on social media.

An image from the Alien movie of an alien popping up behind an unknowing little girl.

Anthropologie can stay. The rest of retail? GTFO.

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